Senior Writer, Health Plans (Aetna and CVS Caremark)
About the position
The Senior Writer at CVS Health will play a crucial role in supporting the Health Plan businesses, specifically Aetna and CVS Caremark, by creating compelling and innovative content. This position requires a blend of creativity, strong writing skills, and the ability to collaborate effectively with a team to deliver high-quality marketing communications across various channels. The role emphasizes the importance of adhering to brand standards while producing engaging content for both B2B and B2C audiences.
- Responsibilities
- Ideate and write creative solutions that adhere to the brand vision and brand standards of two Health Plan brands. ,
- Bring ideas and creative to life with passion and commitment for enterprise-wide campaigns or one-off emails. ,
- Develop and maintain trusted partnerships with peers and internal business teams. ,
- Apply deep and demonstrated experience in writing for a broad range of deliverables including OLV, display, print, email, DM, and social.
- Requirements
- 5 years overall experience as a writer ,
- 2 years of experience as a Senior Writer (in-house or external agency) ,
- Top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar ,
- Ability to lead, generate and support impactful creative writing ideas and executions ,
- Ability to understand a marketing brief and translate the input into ideas ,
- Strong written, verbal, conceptual, and presentation skills ,
- Technical skills including Adobe Creative Suite, MS Office, and proficiency on a Mac.
- Nice-to-haves
- Health care experience ,
- Proven track record as a Writer with a portfolio of breakthrough creative samples ,
- Knowledge of digital, print and video production ,
- Experience working in creative marketing agencies or marketing organizations ,
- Experience with Figma, Miro and Gen AI.
- Benefits
- Full range of medical, dental, and vision benefits ,
- 401(k) retirement savings plan ,
- Employee Stock Purchase Plan ,
- Fully-paid term life insurance plan ,
- Short-term and long-term disability benefits ,
- Well-being programs ,
- Education assistance ,
- Free development courses ,
- CVS store discount ,
- Paid Time Off (PTO) and paid holidays.
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