Senior Director, Away from Home - Mexico - COSTA
Lead Away from Home (AFH) business with franchise partner (s) - initially with current platforms and stores and as we build additional AFH customer pilots/expansion in the future.
End-to-end ownership of the Mexico Franchise Retail strategy across existing markets (plus New Markets that are transferred once contracts signed)
To lead and manage all elements of the Costa Coffee business within Mexico Franchise Retail and ensure that Costa Franchising Standards are implemented
Responsible for ensuring the successful launch of coffee shops in Mexico adhering to all brand & company standards
Responsible for working with global COE and partner to develop and manage F&B menu including managing F&B manager
Responsible for driving sales growth and LFL sales with Santa Clara
Accelerate store growth of existing MEX business via achievement of NSO targets.
Management of poor performing franchisees through SMART action planning and taking action on failure to achieve plans
Drive LfL growth of sales through transaction and ATV improvement consistent with our franchise profitability goals.
Drive profitability of our franchise system through business / commercial model changes and new asset types to facilitate the above.
Take ownership and accountability for operational standards across our retail store network.
Work with local franchise GMs to engage and build locally relevant strategies for each country / partner.
Work with Mexico GM, Americas Managing Director, Global Retail Platform team & Europe Head of Franchise Excellence to explore opportunities in creating and testing new formats using data and analysis that represent the franchisee
Working closely with franchise partners to support delivery of Costa global brand standards and guest experiences across all markets
Ensure appropriate and robust processes are in place with defined KPIs to monitor franchisee performance against objectives.
Prioritising strategic commercial objectives to secure commercial advantage over competitors
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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