Manager Social Media and Public Relations (Part-Time, Remote in North Carolina)
About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.
We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the companys history, to capture audiences worldwide. We are expanding our team to take on this challenge!
About The Role
Rocket Lawyer is seeking a mission-driven and results-oriented Social Media and PR Manager to join our team on a part-time basis (20 hours per week).
This role will have the unique opportunity to serve as the brand custodian and social champion, driving social and communications strategy and execution that grows our audience and engagement and drives awareness of Rocket Lawyer. This role will report to the Vice President of Product Marketing and will play a pivotal role in driving our mission forward through setting the social strategy and executing the communications strategy to deliver impactful programs and initiatives that enhance our brand visibility and market presence across our critical audiences. The role will work closely across the Growth organization to ensure a consistent brand message and alignment with Rocket Lawyers strategic priorities. You will work with the best in the industry, and we need you to bring your creativity, imagination and energy to this high-profile position. To be successful, youll need to be a hands-on, strategic leader with experience developing and executing social strategy and programs that deliver business results and create a powerful, engaged community of champions.
Responsibilities
Own Rocket Lawyers social strategy and editorial calendars across all social media platforms s to reach and engage our priority audiences
Own Rocket Lawyers communications strategy to drive brand awareness and credibility among our priority audiences through high-quality PR coverage in top-tier and industry specific media outlets
Manage day-to-day execution of social media calendar, communications initiatives, and audience engagement, from ideation to publication and community management
Craft copy for social media channels and PR related activities including public announcements, presentations, blog posts, white papers, and social media content, that captures the voice of Rocket Lawyer
Develop social plans and support communications initiatives for major product launches, events, and initiatives
Collaborate with cross-functional teams to identify content and PR opportunities and execute on social campaigns
Work with external influencers to harness their expertise, creating and promoting content and events
Effectively manage relationships and investment with Rocket Lawyers PR agency to deliver high-impact results that amplify our key messages
Stay attuned to the digital pulse and monitor the social landscape to identify emerging trends, competitor activities, and upcoming innovations
Actively monitor news trends and make recommendations on associated media strategy
Report on social media performance to internal teams and partners, consistently providing recommendations, updates, and improvements based on findings
Requirements
3+ years experience owning social media marketing and communications strategy for a challenger brand
Deep working knowledge of social best practices across popular social media platforms Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
Outstanding writing skills and ability to craft compelling posts and announcements for complex stories that resonate with diverse audiences
Hands-on knowledge of digital media tools digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; Video creation/editing skills are a bonus
Experience working with a PR agency to ensure on time delivery of our communications strategy
Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns
Creative thinker with an innate visual aesthetic
Strong stakeholder management and project management skills with the ability to manage multiple projects simultaneously
Experience balancing as our team's needs and priorities evolve. Creative, strategic thinker with a passion for technology and innovation
Bachelors degree in Communications, Marketing, Journalism, or a related field
Preferred Qualifications
High-tech, start-up, rapid growth and/or publicly traded company experience
Experience in the Tech or other fast-paced industry
Benefits & Perks
Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
Accrued PTO
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401k program with Company Match
Fertility Assistance and Planning options
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre-tax Commuter/Transit Benefits
Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.
All your information will be kept confidential according to EEO guidelines.
You may request reasonable accommodations by sending an email to [email protected].
Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.
$40$60 USD
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