Senior Digital Marketing Data Analyst - Hybrid/Remote
Employer Industry: Healthcare Services
Why Consider This Job Opportunity
Opportunity for career advancement and growth within the organization
Flexible remote work option available
Comprehensive benefits package including medical, dental, vision, and life insurance
Access to retirement plans and paid time off
Collaborative and inclusive work environment focused on diversity, equity, and inclusion
Chance to work with cutting-edge digital marketing and analytics technologies
What To Expect (Job Responsibilities)
Serve as the primary digital marketing campaign data analyst for the enterprise marketing team, collaborating with various departments to implement digital campaign tracking
Develop multi-channel marketing campaign performance reporting and dashboards, integrating data from paid and non-paid channels
Utilize advanced analytics and data visualization tools to provide performance insights and recommendations
Monitor key campaign performance metrics and trends, providing actionable insights to ensure campaign goals are met
Extract and manage large data sets from various sources to ensure data quality and compliance with regulatory requirements
What Is Required (Qualifications)
Proven experience in developing multi-channel digital marketing campaign reporting and dashboards
Extensive experience with Google Analytics GA4 360 configuration and reporting
Minimum of 5-7 years of experience in a digital marketing campaign or web analytics analyst role
Advanced proficiency in Microsoft Excel and familiarity with data visualization tools
Strong communication skills with the ability to translate technical data into actionable marketing insights
How To Stand Out (Preferred Qualifications)
Experience working with large advertising agencies on digital marketing campaign reporting
Familiarity with project management tools such as Asana and Jira
Proficiency in data wrangling and integration tools
Experience with Oracle databases and SQL query techniques
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